A bespoke ERP, a new platform, and a 2.7-second cliff.

Context

Denver Wholesale Foods is a B2B wholesale food distributor whose business runs on a bespoke ERP: products, pricing, customers, orders, all of it. The ERP is the system of record; the store is a window into it. No marketplace module speaks its language, so “integration” here meant building the connector, not configuring one.

Constraint

They used their ERP's built-in ecommerce system before, but it was built as an ERP, not a modern ecommerce platform.

The previous site wasn’t keeping up. On phones, its p75 LCP spent the winter between 3.5s and a peak of 4.1s, into the range Google labels “poor.” And wholesale food has rules a generic storefront doesn’t: sensitive expiration dates, rapid stock turnover, catch-weight items priced per pound, pickup cutoffs and lead times, and customer accounts that must match ERP company records exactly.

What we did

Greenfield build, first commit November 2025: Mage-OS and Hyvä from day one, nothing ported. The ERP connector uses a bidirectional ODataAPI. Categories, products, images, customers, and orders sync both ways, with a webhook queue and an admin dashboard so changes flow in real-time and staff can see it happening. B2B company records sync into the store’s company accounts, with an account-claiming flow so existing wholesale customers attach to their ERP identity using the login they already had.

Launched spring 2026, roughly five months from first commit to live, and in steady use and feature development since.