Page 3 - Blog

Overview

Magento 2 UI library utilizes a handful of predefined variables for breakpoints. While this is extremely helpful, there are times when additional breakpoints are needed. Specifically, when dealing with third-party extensions that implement breakpoints unique to their own needs.

If you find you need a media query other than the out-of-the-box breakpoints Magento provides, it’s best to follow the proper steps to create your own. It’s important to use the mixin that Magento 2 provides rather than adding a media query via CSS:

VS

Reason being, the mixin groups

We’re excited to announce: Adaptive Subscriptions 3.0 is now available for Magento 2 on our store and Magento Marketplace!

This release packs in a lot of new features and improvements, and we hope you’ll like it.

Here’s a rundown of just some of what’s new:

• Guest Checkout Support
• Upcoming Subscription Notifications
• Multi-currency Support
• $0 Checkout
• Offline Payment Methods
• Enhanced Product Edit Form
• Improved Custom Option Handling
• Shipping Method Management
• Scheduling Management
• More Promotional Options
• Enhanced Searching (Admin)
• Subscription Increment IDs

Guest Checkout Support

A subscription is no good unless your customers can manage them. Until now we’ve required customers to register before checkout if purchasing a subscription, but

I seem to have dubbed myself the tour guide on the Road to Imagine. I have set out to ensure that you get the most out of your experience by being prepared, focused and ready to engage. This week, I am going to offer some basic information that ensures you don’t look like a tourist in a city that never shuts down.

Weather Report

April is probably the absolute best time to be heading to Vegas because it is before the temperatures really start heating up. On average you will see a high of 78 degrees and an average low of 51 degrees, allowing your stay to be comfortable.  I do suggest bringing along a wind breaker or light jacket if you will be hitting the strip at night, it tends to be a little breezy.

Traffic Report

Keep in mind that distances are further than they appear- sure, it doesn’t LOOK far, but a couple of blocks in and you’ll wonder what made you decide to walk. The Strip is four miles long, and because the buildings

Magento News

On March 20, 2018, Magento announced its integration with dotmailer’s marketing automation platform providing an easier path for merchants to leverage real-time store data to create targeted multichannel campaigns that reduce shopping cart abandonment, increase customer loyalty, and deliver impactful customer experiences. Read More

On March 19, 2018, Magento announced more than 100% growth in new B2B and B2C customers in Europe. Read More

In late February Magento announced the addition of sales channel capabilities allowing merchants a simpler and more cost-effective way to manage inventory on Amazon directly from Magento Commerce. The new Magento sales channel capability allows merchants to quickly and

In February of 2018, Magento released Magento 2.2.3, while also providing a roadmap for where the future leads. Before I put us on the road to the future, I thought a quick recap of the benefits of Magento 2.2.2 would be a good idea.

First Stop 2.2.2

Magento Commerce 2.2.2 greatly improved efficiency and helps to accelerate sales growth. The new features offer merchants improved insight into their online business and streamline the customer experience. Some of the improvements included:

• Advanced Reporting that provides access to a suite of dynamic reports based on your product, order, and customer data, with a personalized dashboard. The default module is a step towards better reporting, but Magento will need a few more iterations to get it up to speed with third-party reporting
• Signifyd: An integrated feature that immediately reviews an order in real-time to determine whether it’s a legitimate customer or fraudulent purchase attempt.

The second I confirm my registration for Imagine, I start thinking about the swag (stuff we all get). The freebies, trinkets and promotional materials that once made me purchase a second suitcase just to get everything home. I must admit, there is always a moment at Imagine when I feel like a hoarder. Besides the free pens and sticky notes, Imagine often provides some very unique SWAG, that over the years has made my day. From well-made back packs to adorable stuffed animals (great to take home and give to the kids), Imagine does it right!  And, it doesn’t stop there.

Sponsors Marketplace

On April 23^rd, when the Sponsors Marketplace doors open, there is plenty of swag to go around. I feel like I should be wearing a costume, because as you travel from booth to booth, it feels like Halloween. The number of give-aways will blow your mind; plus, contests abound to win some pretty cool stuff.

Swag Encourages Networking

One

Just when you thought you had everything figured out to market to Millennials, along comes the next generation. Generation Z, those born between roughly 1996 and 2010, is gaining power as consumers. And unlike millennials, most of whom witnessed the start of the internet revolution, Gen Z has grown up in an entirely digital world, giving them a totally new outlook that marketers are now racing to understand.

We grasped just how large the millennial generation is -  more than their parents and the baby boomers; however, Gen Z is even larger by most measures, coming in at about 2.6 billion members globally. About 60 million members of Gen Z reside in the U.S., a million more than millennials, according to demographic

It’s that time of year to begin the "Road to Imagine." Last year, I offered some tips to help get you prepared and focused. Rather than provide you with more of the same, this year I thought I would shake it up a bit and provide my crazy eights - the eight things to ensure your attendance is not a waste of time.

Now in its eighth year, Imagine “brings together 3,000+ merchants, partners, developers and ecommerce experts from 50+ countries to network, exchange ideas, and build relationships. Imagine 2018 offers an opportunity for senior executives, marketers, developers, merchandisers, and ecommerce visionaries from leading merchants, web design agencies, system integrators, and technology innovators to collaborate and share the latest inspirations, technologies, techniques, and strategies transforming commerce.”

1. Never just wing it! All the

Influencer marketing, once thought to be just a hot buzzword, is proving to be a force to be reckoned with in 2018.  Over 90 percent of marketers who employ an influencer marketing strategy believe it is successful. Companies like North Face and Rolex use social media–based influencer marketing strategies to connect with new audiences and improve engagement with existing audiences.

In 2017, brands like Abercrombie & Fitch that opted for traditional advertising strategies, struggled to connect to social media users.  it is likely that more brands will embrace influencer marketing as a way to connect with audiences who tend to ignore traditional strategies

Influencer marketing is one of the best ways to quickly build your brand online and raise awareness among your target audience.

Our second trend for social media in 2018 is Instagram Stories. Instagram’s popularity has been growing steadily since it first debuted back in 2010. As of September 2017, the mainly mobile photo sharing network had reached 800 million monthly active users, up from 600 million in December 2016. The app is one of the most popular social networks worldwide, it’s currently the second most popular social media network in the world, behind only Facebook (unless you count YouTube), and marketers are falling more in love with the platform.

In fact, between January 2017 and August 2017, the number of advertisers using Instagram has doubled to more than one million, in part due to the fact that Instagram is now considered the best social media platform for customer engagement. Furthermore, more