Target-Based Social Media Advertising
Using insight and strategy to find new customers that convert
Utilizing our Customer Personas or ones you’ve already created, we use behavior and demographic data to create audiences and ads that target new and returning customers. Social media ads can be used to acquire new customers, promote products or services, build email marketing lists, or even recruit talented employees.
Native Ad Design & Development
Our team of writers and designers will create custom graphics, videos, and persuasive copy to build unique ads for you; ads that deliver clearly-defined calls to action that will convert into traffic and sales.
Insight & Strategy
We take the time to understand your company, your audience, and your future goals to help position you for growth and success. We can assist in determining measurable KPIs, conducting A/B split tests, and charting a course for the future.
Target Audience Creation
Well beyond the simple “post boost” you see on your Facebook timeline posts, we will use behavioral and demographic data to identify the perfect audiences for your brand and products. Once identified, we can segment the data further and begin running personalized ads discretely “in the dark” that don’t display on your timeline, but are still served on Facebook, Instagram, and the Audience Network.
Custom & Look-a-like Audiences
If you have a growing database of customers or email subscribers, we can use that customer data to create a custom audience for Facebook, Instagram, and the Audience Network. We can also target completely new potential customers by creating a “look-a-like” audience of users who share similar traits with your existing customers, and are likely to be interested in your products.
Location-based Geotargeting
Using the ParadoxLabs Advanced Social Targeting Engine, we can create ad campaigns that run on a set schedule and duration, and in specific locations where your customers congregate, such as a trade show or event.