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Are your transactional emails just receipts?

If the answer to that question is “yes,” you’re missing out. People are attached to their mobile devices – all day, every day. Having an ecommerce site means your products and services are available to your customers wherever they are and whenever they want; they have the same 24/7 access to their inbox.

With more and more email providers cracking down on anything even close to resembling promotional spam, other offer emails may be getting shuffled to the spam folder or, in the case of Gmail, the promotions tab, more likely to never meet your customers’ eyes.

Think about it. Of all the emails your business sends out, the transactional email probably has the highest open rate. Why waste that opportunity?

Instead of simply including a receipt of your customers’ orders, add to it. But, add to it intelligently. Keep it short, sweet, and to the point. You have to be promotional without being too promotional; personalization can help with that. By personalizing your transactional email, you have the opportunity to offer:

• Irresistible coupons
• Engaging cross-sells
• Information about other services they may need
• Invitations back to your site
• Sneak peeks into your loyalty program
• Links to your social profiles

And those are just to get you started! Start thinking of transactional emails as another step to engage with your customer. Think of it as the beginning or continuation of an interaction, not the end of one; once you do that, there’s no limit to what you can do!