Marketing

Social Media Tip: Go Social for Super Bowl

It's time to go Social for Super Bowl 2019. Take a look at some Social Media Stats from last year's Super Bowl. Facebook IQ reported that 62 million people worldwide joined the Super Bowl conversation on Facebook to the tune of 270 million interactions, 30,000 more than 2017. Facebook also notes...

2019 Ecommerce Trends: Shifting Focus

With 2018 quickly becoming a memory, it is time to shift focus to what's on the horizon. Here are our predictions for the top 2019 Ecommerce Trends. Once again, the ecommerce industry has experienced growth and has surpassed expectations. According to Statista,  global retail ecommerce revenue is on a path to hit...

Shift Your Focus: Marketing to Generation Z

Just when you thought you had everything figured out to market to Millennials, along comes the next generation. Generation Z, those born between roughly 1996 and 2010, is gaining power as consumers. And unlike millennials, most of whom witnessed the start of the internet revolution, Gen Z has grown up in...

Top Tactic: Influencer Marketing

Influencer marketing, once thought to be just a hot buzzword, is proving to be a force to be reckoned with in 2018.  Over 90 percent of marketers who employ an influencer marketing strategy believe it is successful. Companies like North Face and Rolex use social media–based influencer marketing strategies to...

Social Trending: Instagram Stories

Our second trend for social media in 2018 is Instagram Stories. Instagram’s popularity has been growing steadily since it first debuted back in 2010. As of September 2017, the mainly mobile photo sharing network had reached 800 million monthly active users, up from 600 million in December 2016. The app...

Augmented Reality

The Rise of Augmented Reality

As promised in my last post, It's Game Time (for Social Media), I am going to share the trends for 2018 that are set to change the social norms of social media. I am going to tackle each one as its own entity, so you have a little time to...

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