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eCommerce Lessons From Game Of Thrones: Game Changer

Updated June 2, 2017

When you give people what they want, they will continue to come back for more.

This is exactly what HBO does with Game of Thrones. With six seasons under their belt, HBO has shown that they have the ability to tell an impressive story, build an entirely new world, and create complex characters on the small screen.  It doesn’t hurt that HBO also gives viewers exactly what they want: an epic tale filled with dragons, fantasy, fear, confusion, anger, love, and hate.

Committing to adapting the international bestselling fantasy novel series, “A Song of Ice and Fire” by George R.R. Martin, into the HBO series, Game of Thrones, was a risk. However, the risk turned into a game changer for HBO. When the first episode aired on April 17, 2011, no one would have expected this fantasy series to attract a record number of viewers. The international fan base continues to grow with each new season and there is extensive acclaim and award from critics.

So what does it take to be a game changer? According to Forbes, when something big hits and has an impact that changes the landscape of everything it touches, it is a real “game changer.” It can be a leader, an idea, a product, a process, a platform, or even an event or TV show. It is something that transforms the rules, changes the way we think, and moves us to a new place.

After some research across various industries, we came up for criteria to assess true game changers and found four common threads: the game changer should scale, the change should be extensive, it should be transformational, and have the ability to give people what they ultimately want.

Scale: In order to be considered a game changer, the change needs to impact everyone directly or indirectly. It has a reach beyond the original scope and has the potential to continue growing.

Extensive: A game changer is something that is far reaching, comprehensive, and thorough. It has the ability to improve, encompass, and influence on multiple levels.

Transformational:  A game changer makes change happen. If you are not changing the way something is done or changing the way people think, you are not creating a game changer. Simply put, a game changer is not just a small improvement or adjustment- it is something that forces a complete rethinking of what we thought we knew.

The ability to give people what they want: Game changers provide a personalized experience that makes people feel empowered.  A game changer responds to changing consumer expectations by putting customers first, engaging them in new ways, and focusing on what they want and need.

We believe that Magento has been a real game changer for the eCommerce industry, so we put it to the test of the above criteria to see if it measures up.

Scale: There is a global community of developers, users, agencies, service providers, and tech partners working with Magento for merchants around the world. The community continues to be flooded with talented resources and it is growing at a fast pace. More than 240,000 merchants worldwide put their trust in Magento’s eCommerce platform because it offers the tools you need to attract more prospects, sell more products, and make more money.

Extensive: Magento allows you to add functionality without painting yourself into a corner.

Transformational:  A quick trip to Google Trends Google Trends reveals that searches for “Magento” appear more often than searches for “eCommerce” worldwide.  Not too bad for a relatively new kid on the block! Magento is transforming eCommerce and allowing modern businesses to perform seamlessly.  Magento offers businesses the choices to build powerful and unique solutions for their brands.

Magento is an open source web development platform that developers rely on for building online storefronts with a wide variety of functionalities like simple design, easy checkout process, secure transaction, and attractive store design. Magento developers are continuously seeking updates and innovations that will spur new growth and improve consumer experiences

The Ability to Give People What They Want: Magento is a feature rich eCommerce platform that offers a wide range of benefits to merchants including unprecedented flexibility and full control over how their eCommerce websites look and function. By having an intuitive administration interface, Magento also offers powerful marketing, SEO, and catalog management tools that provide merchants with the means to make their eCommerce website successful. In addition to giving merchants what they want, Magento also gives consumers shopping on Magento sites:

  • Easy Navigation
  • Social Media Integration
  • Unique shopping experiences
  • Confidence that their purchases are safe and secure

As you can see from this list, Magento is a real game changer for the world of eCommerce. It doesn’t matter whether it’s a start-up company or a medium size business that has been running for years, Magento is completely flexible and offers great scalability that will transform your business from ordinary to exceptional.

Let’s give your customers what they want – contact us to help with your Magento site.

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