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Updated June 1, 2017

“A lord must learn that sometimes words can accomplish what swords cannot.”

– Catelyn Stark, Game of Thrones

One of the reasons for the popularity of Game of Thrones is that it has the large scale spectacle of a film brought to your living room on the small screen. The creators of the show do so by paying attention to every single detail regarding the sprawling plot, development of characters, intricate costumes, and extravagant set design.

Some people may question the investment of so much time, money, and effort in such seemingly meaningless details. The answer is simple- these details are used to create something real so that viewers believe that somehow, someway, Westeros exists. The creators have raised the bar by paying attention to details and have provided viewers with a level of authenticity unmatched by any other TV series.

However, what really makes everything work together is the storytelling. The writers are able to make viewers aware of both the core of the story and also how each piece of the story will affect the future. Viewers can see the characters come to life and watch the events of the story unfold. Ultimately, the attention to detail in the writing of Game of Thrones and the success it has brought to the show reminds me that no matter what others may say, content remains the king.

Content allows businesses to engage with their new visitors and retain existing ones. Over the last several years it has become apparent that businesses can no longer depend on traditional advertising to drive sales. Consumers are at the helm and they demand the ability to research products and brands on the internet. They want to see your presence on digital and social channels and they want to know what their peers have to say about you.

Like all great writers know, you must tell an amazing story to get viewers. Successful businesses recognize that they need great content to connect with their customers. If your intended purpose is to increase traffic, raise awareness, generate leads, or sell your products, take the time to pay attention to the following details in your content. Your content should:

• Appeal to your target audience
• Be unique
• Reflect the writer’s personality and style
• Be relevant, interesting, and informative
• Be easy to understand and not intimidating to your audience
• Be free of spelling and grammar errors
• Be fresh and updated often
• Should contain correct contact information including web links, email addresses, business address, and phone numbers
• Should provide the correct dates and times for events such as webinars or promotions
• Guide customers from sale to delivery

Whether it is the content of a script for a TV show or the content on your company’s website, remember that paying attention to details will take you from good to great and from great to the throne!

Contact us today for content development services.