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eCommerce Lessons From Game Of Thrones: Alliances

Updated July 22, 2017

Shhhhhh…don’t tell anyone because this is the secret to winning the eCommerce Iron Throne and owning it.

Over the last several weeks, we have looked at all of the possible ways you can take the eCommerce Iron Throne. So it makes sense that in our series finale we let you know the true secret to winning the game and staying on top: choosing the right allies who offer the resources necessary for your success!

In season five of Game of Thrones, an unlikely alliance was forged between the lion and the dragon when Tyrion Lannister finally convinced Daenerys Targaryen to make him one of her advisors. Tyrion made a compelling case to Daenerys as to how the two of them could create a strong and powerful alliance.

Tyrion knew he could take the pressure off on Daenerys through his practical ruling advice while his resources and connections could be useful when she tries to cross to Westeros. In addition, Tyrion had also been to The Wall and understood the growing need to deal with the impending winter along with the White Walkers that would come with it. For Tyrion, this alliance could be the key to bringing down his sister, Cersei, as well as a road to restore his place at Casterly Rock. For both Tyrion and Daenerys, this strategic alliance could be the key to securing the throne – but only time will tell.

For your eCommerce site, you need an ally that can provide you with the resources and tools you need to put you in line for the throne today.  Of course, you need to find the right fit for you that will maximize the benefits and reach beyond your expectations.

Just as new eCommerce sites seem to pop up every day, so does the number of people offering you the best solution to put them on top. There are multiple eCommerce platforms out there to choose from and all have benefits and flaws that make it extremely difficult to find the one you actually need. However, from our experience, choosing an eCommerce platform that allows your business to grow and expand into is the best route, unless your goal is to never rise above your competition and find yourself upon the throne.

Sadly, most are impatient and take the easy road. They invest in the platform that may bring quick and swift defeat of the competition without realizing that there are bigger battles on the horizon and rising to the top is an ongoing process. Before you know it, the time will come to migrate your whole site to a new platform that can handle the pressure.

We believe that this route is fine; but rather than needing to make a change mid-way through the fight, why not choose a platform that will grow with you, has abundant resources, and will make the journey to the throne happen faster and smoother?  If you want your site to load faster, offer customers an enjoyable shopping experience, and ensure they keep coming back time and time again, we think Magento is the alliance for you!

Choosing Magento enables you to have full control over the functionality, look, and feel of your website so you can streamline it to match your brand. Even if you have a large and complex product catalog, Magneto allows you to showcase your items and organize them as you wish and have different price points depending on the customer group. In addition, Magento:

  • Allows your website to scale without compromising security
  • Is an open source platform
  • Can create highly customized ecommerce website to suit any business type and requirements
  • Offers a multi-store facility allowing you to create and manage multiple stores online through one admin panel
  • Supports multiple payment options that allow customers to make payments in multiple currencies.
  • Can developed in multiple languages to reach worldwide audience
  • Is SEO friendly because it facilitates SEO friendly coding, urls and site navigation
  • Allows integration of third party tools using web services, API as well as Google website optimizer for A/B testing
  • Shopping Cart can be merged with other Content management systems platforms.
  • Facilitates integration for multiple payment gateways
  • Manages a detailed report of customer transactions and performs easy order management

If you seek the Iron Throne and want to remain there for a very long time, a Magento eCommerce platform offers the roadmap and power needed for success.  So if you want to grow, and know that the best opportunity to grow is now, contact us and find out how Magento will put you on the throne!

 

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