6 Ways to Optimize Your Google Shopping Feed

For eCommerce merchants, paid search has become less of a choice and more of a necessity. Most use PPC in some form, usually text ads. However, in our experience, clients have had greater success for less money with Google Shopping ads and PLAs, as compared to traditional text ads. Google...

The FOMO Factor

In case you missed it in the flurry of new acronyms over the past few years, FOMO stands for “fear of missing out.” While this term is often used in reference to seeing what others are doing on social media, ecommerce retailers can also use FOMO to sell products. Let’s...

eCommerce Meets Publishing, Part 1

This is a multi-part series of blogs detailing our own Sandee Hart's experiences marketing her work as a writer. Part 2 takes a look at defining & building your brand, while Part 3 explores defining your target audience as an author or brand.

Books, Branding, & Building

eCommerce Marketing for Seniors

Over the last few years, Millennials and Generation Z have been the focus of marketers and digital providers. However, older generations provide a major opportunity that many have ignored. Americans over the age of 50 spend more than $3.2 trillion dollars every year and account for half of all...