It’s not easy being a business owner. There’s always someone that needs to talk to you or some paperwork that requires your signature. Whether your business resides in-store or online, the thought of adding one more thing to your plate can be daunting.
This problem becomes even bigger when you know you need to add marketing to your wheelhouse. To increase your conversions, you need to add marketing to your eCommerce strategy online. Sure, you may have someone on your team that could research the best internet marketing practices and try to apply them to your site. But, wouldn’t it be better to hire a professional you trust? You may think you can handle everything yourself, but it could be time to hand the reigns over to a professional. Here are some signs it may be time to hire a marketing company:
You Don’t Have Time For Social Media
A good presence on social media is another crucial step to online marketing success. We hear so many business owners talk about social media as a waste of their valuable time. We don’t disagree – social media can be a waste of time if used ineffectively.
This is where you need a marketing company. Expert marketers understand the psychology of social media. They’ll be able to help you determine your target market and craft posts that will gain engagement. In turn, you’ll be able to build a solid follower base and learn lots of helpful posting standards and tips.
You’re Not Using Email Properly
We mentioned inbound marketing earlier in this post. Just like blogging works with inbound marketing, so does a good email strategy. As an online retailer, you probably have emails set up for when a customer places an order. If the communication with your customers stops there, you’re not using email to its full potential.
Sure, email inboxes are flooded with tons of advertising emails every day, but a lot of those brands aren’t following best practices. A marketing company can help you design email workflows for important actions your customers take on your site. A marketing company can get you set up with an email workflow that sends out an email when a shopper abandons their cart, visits a certain page, periodically after a sale is made, and so much more.
Your Analytics Has Flat-Lined
As a business owner, you are obviously concerned about the traffic to your site and how that traffic converts. If you’ve seen a recent, or even a long-running, flat line in your visits month to month, it’s probably time to hire a marketing company. Rather than stressing over low numbers and racking your brain to figure out what’s wrong, a marketing company can do those things for you.
Sometimes you may not even realize the things that are keeping your site down. Missing or incorrect page elements, shady links, and more can be preventing your site from showing up on search results pages. If your site isn’t there, people can’t find you.
By hiring a marketing company, you’ll get assurance that the foundation of your site is the best it can be. They’ll help you diagnose and solve any technical issues that may be holding it back. You’ll also learn a lot about current search best practices that can be applied to other areas of your online presence.
You Don’t Believe In Blogging
Many small business owners simply don’t have the time to blog on a regular basis. Even worse, they often don’t believe it will do anything for their online presence. With a shift from “interruption marketing” to inbound marketing, blogging is one of the best ways to bring traffic to your site. Remember, inbound marketing is all about earning people’s business and finding ways to attract them to your site without abrasive marketing tactics.
There’s no better way to establish yourself as an authority in your industry than blogging. So, if you really don’t have the time to blog on a regular basis, find a marketing company that can lend a helping hand. Most good companies will take the time to learn about your company voice, your brand, and your products to ensure they’re representing you in the best light. Even better, they often have the expertise to get a blog up and running if there’s not one currently on your site.
Do What’s Right For Your Business
It’s not easy to place the fate of your marketing in someone else’s hands. We understand the apprehension, and the comfort that comes from doing everything yourself. But, sometimes it’s necessary to take a step back and see what’s best for your online presence. Contact ParadoxLabs today and get started on your way to marketing success.