When building an eCommerce store, merchants usually try to make their site as attractive and easy to use as possible. However, many do not take accessibility for individuals with disabilities into consideration. According to the CDC, 53 million Americans have some type of disability – that’s 22%. The Internet...
If you work in eCommerce, you know that Cyber Monday and the whole holiday season are busy times that bring in a lot of revenue. However, this isn’t the only time of year when scores of customers shop online. It may surprise you to learn that Mother’s Day and Father’s...
Check out our latest roundup of great eCommerce books for those at all levels of the industry, including topics like entrepreneurship, content, social media, SEO, conversion, and advertising. The Content Trap: A Strategist's Guide to Digital Change by Bharat Anand This book provides an in-depth discussion of technological and commerce changes over...
Increasing B2B sales have been noted by many in the eCommerce industry as an increasing trend. In fact, Forrester predicts that B2B eCommerce sales will hit more than $1 trillion in the US by 2020. B2B customers are also expecting a B2C online shopping experience. They want personalization, omnichannel...
ParadoxLabs, one of only 73 Magento Professional Solutions Partners in the US, has hired Bryan Shaffer as Marketing Manager. He will focus on developing ParadoxLab’s digital marketing offer, as well as positioning the company as a leader in Magento-based marketing automation and strategy. (more…)
Magento 2 is one of the most powerful, flexible, popular eCommerce platforms on the market. With so many amazing built-in features and so many customization possibilities, it can become difficult for non-developers to figure out what tools are available to them. However, Magento 2 has stepped up their game for...
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