Check out our latest roundup of great eCommerce books for those at all levels of the industry, including topics like entrepreneurship, content, social media, SEO, conversion, and advertising.
The Content Trap: A Strategist's Guide to Digital Change by Bharat Anand
This book provides an in-depth discussion of technological and commerce changes over the last few decades and how these changes should inform your business strategy. Anand argues that product features do not cause customers to share or buy products, that companies must not create too many boundaries around products, and that we must stop searching for the one best way to do something. He describes the importance of looking at the bigger picture, of connections and how customers relate to content, rather than the importance of just creating good content.
Hardcover $14.64, Paperback $11.49, Kindle $14.99
Alibaba: The House That Jack Ma Built by Duncan Clark
Alibaba had the biggest global IPO in history and counts Walmart as one of its major competitors. The company has revolutionized the online shopping experience in China and is considered a major player on the international stage. Learn how Jack Ma, a former teacher, conceptualized and built one of the largest eCommerce companies in the world, and where the company is looking to go in the future.
Hardcover $15.22, Paperback $16.00, Kindle $14.99
SEO 2017: Learn Search Engine Optimization with Smart Internet Marketing Strategies by Adam Clarke
Get the history of Google's algorithm changes, predictions for 2017, and resources and tools can you can use to improve your SEO. Clarke includes tips for local SEO, keyword research, PPC campaigns, and avoiding penalties. This book serves as a primer for beginners, but also includes advanced strategies for SEO pros.Â
Paperback $22.99, Kindle $4.99
The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World by Brad Stone
Although companies like Uber and Airbnb now seem normal and commonplace, they caused a major stir in their respective industries when they began. Stone describes how these companies "disrupted" the economy and grew into powerful, successful enterprises. The book describes the early years of the companies, how they took off and started expanding, and the problems they have faced along the way.
Hardcover $15.59, Paperback $11.21, Kindle $15.99
#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness by Gary Vaynerchuk
In his latest book, Vaynerchuk answers a range of questions inspired by his podcasts and YouTube series. From Facebook Ads to content to influencer marketing, he offers strategies to boost marketing efforts and generally getting stuff done. The layout of the book makes it easy to find the answers you are looking for and his writing style is straightforward and conversational.
Hardcover $17.85, Kindle $16.99
The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales by Chris Smith
An essential for anyone in sales or marketing, Smith offers tips on landing pages, blogs, ads, social media, retargeting, and more, all designed to bring in more leads and conversions. He also gives advice on how to overcome resistance and get a customer to make a purchase. The information in this book is not vague, but specific and applicable for anyone in the industry.
Hardcover $14.04, Paperback $13.27, Kindle $13.00
Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson
Have you ever wondered how and why something goes viral? Thompson states that there are many factors at work behind the scenes that make things popular. This book offers fascinating insights into what these popular things have in common, why some fail while others succeed, and how their success may be able to be replicated.
Hardcover $17.28, Kindle $14.99
Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell by Mara Einstein
Offering an opposing view on the celebrated tactics of native advertising and sponsored content, Einstein discusses how these pervasive advertising strategies may be detrimental. She describes how these marketing and sales tactics work, how companies aggregate our data into profiles that can be used to market to us even more, and the effects that these tactics have on our psyche and our wallets.
Paperback $12.20, Kindle $8.99
Influence: The Psychology of Persuasion, Revised Edition by Robert Cialdini
An instant classic, this book explains the psychology of influence, persuasion, and sales, describing why and how people say "yes." He describes six principles - reciprocation, commitment, social proof, liking, authority, and scarcity - and how these principles work to sway decision-making.
Paperback $11.13, Kindle $12.99