With so many different digital marketing possibilities, it can be hard to know where to begin. We will work with you to identify and implement marketing strategies that will be most effective for your business. By gathering data from your current strategies, the competition, analytics, and market research, we will recommend strategies and tactics for every area of your online presence. You can implement these recommendations with your in-house team, or ParadoxLabs can do them for you.
Evaluation and recommendations can include the following areas:
- Social media platforms
- Content
- Email campaigns
- Advertising
- Target audiences
- Website design
- Conversion rate optimization
- Opportunities for growth
Customer Personas
For every ad, email, post, or piece of content you use, ask yourself “Who exactly is this for?”
If you don’t know who your target customers are, you will never be able to create marketing strategies to reach them. ParadoxLabs will develop custom buyer personas based on your current customer base and target audiences.
Personas will include specific details that will allow you to segment customers and focus your marketing strategies, including:
- Background
- Demographics
- Demeanor
- Responsibilities
- Skills
- Communication preferences
- Goals
- Pain points
Analytics Assessments
It has been found that between 30 and 80 percent of marketing budget dollars are wasted on ineffective efforts.
Measuring the successes and failures of your marketing efforts is a critical step in the process of optimizing any campaign. You have to know what is working and what isn’t working in order to make an informed decision. Google Analytics is a veritable gold mine of data about your business, but having the time to monitor and interpret it can be insurmountable to busy owners and marketers.
Our Google Analytics IQ Certified and Magento Certified team can set up Analytics for you, implement Tag Manager, check for spam and apply filters, integrate APIs, customize code, and recognize patterns, managing every aspect of your Analytics for you. We only work on the Magento platform and we never outsource anything. All of our work is done at our office based in Lancaster, Pennsylvania and all of your business data is confidential.
As a part of our Strategic Planning, ParadoxLabs provides all of their marketing customers an Analytics Assessment to eliminate unsuccessful efforts, uncover insights into what is working, and identify potential areas of improvement. This easy-to-understand monthly report features the most important data about your site. Keep an eye on your mobile growth rate, figure out which pages, channels, and pieces of content drive the most traffic, and learn who your customers are, where they live, and how they interact with your site. This report is branded with your company’s logo and color scheme and all data can be customized to provide the exact information you want. It also includes an Executive Summary, giving you the highlights of the report in a few sentences, as well as Actionable Recommendations, immediate steps that will help improve your site.